BiUP.ai, a B2B SaaS platform specializing in AI-driven immersive technology, has announced the onboarding of Rakesh Srivastava, former Managing Director of Nissan Motor India, as a Mentor and Advisor. His expertise is expected to accelerate BiUP.ai’s mission by shaping AI-powered global product offerings that enhance customer experiences.
In his advisory role, Srivastava will contribute to defining BiUP.ai’s strategic direction, collaborating with the leadership team to drive innovation, strengthen governance, and build high-performance teams.
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Prashant Sinha, Founder and CEO of BiUP .ai, expressed his excitement, saying, “Rakesh’s remarkable expertise in business transformation and strategic leadership is crucial for BiUP.ai. His proven track record of driving growth and navigating disruptive challenges will be instrumental in steering us toward our global aspirations.”
With extensive experience in transformation, turnaround, and growth at leading global automotive firms—including Nissan Motor India, Hyundai Motor India, Maruti Suzuki India, and JSW Electric Vehicle—he will support BiUP.ai’s expansion across industries, geographies, and product lines. His focus will be on developing customer-centric strategies, fostering operational excellence, and ensuring sustainable growth while maximizing stakeholder value.
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“I am excited at this opportunity to be part of BiUP.ai in their vision, working with a team driven by innovation towards contributing to transforming product and customer experiences globally,” saidRakesh Srivastava, Mentor and Advisor at BiUP . “From leading Nissan’s turnaround & transformation with the launch of the iconic Nissan Magnite to doubling Hyundai’s volumes and elevating Maruti Suzuki’s growth & brand equity. I have always believed in challenging conventions to deliver exceptional value & I am eager to bring this philosophy to BiUP .ai.”
Rakesh’s career milestones include successfully launching over 25 products, driving strategic turnarounds & transformations, and receiving accolades of the Nissan Global President Award in 2020 & 2022, the Global Executive Award by Hyundai Motor India Corporation in 2015, and the title of Asia’s Greatest Chief Marketing Officer in 2017. His leadership is marked by his efforts towards creating value with strategic vision, business restructuring, driving profitable business growth with high-impact teams as a transformative force for scaling businesses, enhancing brand equity on customer-centricity, and fostering innovation & operational excellence.
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About BiUP.ai
BiUP.ai is a SaaS platform transforming product and customer experiences through AI and Immersive Tech, powered by Data Intelligence to create unified, connected journeys across all touchpoints—driving engagement and enhanced business performance.
With a presence in India and the United States, BiUP.ai serves diverse industries, including Auto-tech, Fashion-tech, Home Décor, and Lifestyle. The company’s proprietary tech platform, powered by AI/ML, is designed to solve real-world challenges and drive meaningful results for its clients.
